Art direction, script and motion graphics made for a new Bibado campaign “Enjoy the little things”, designed for social media advertising.
INSIGHT
Love creates the challenge of parenting yet makes it all worthwhile. It’s the cause of the parenting woes yet also the cure.
We all know how those little ones can make their parents drive up the wall – specially during meal times. Food down the clean clothes they’ve just got out of the drawer, food down the sides, joints and crevices of the highchair, food down on the floor and getting into carpet fibers, and food down the dog’s gullet.
But weaning doesn’t have to be a difficult ordeal.
By catching food from falling and thus reducing cleaning, the Bibado Coveralls Bibs strip the weaning experience down to its essence – a moment of pure bond between babies and their parents.
It allows for parents to bypass all the mess and stress, amuse themselves with their babies’ plays and trickeries while eating, and just enjoy those precious moments with their little ones
CONCEPT
Enjoy the little things.
