Changel is a new online Arts & Crafts h(e)aven based in India, that gives wings not only to national artists to spread their art around the world, but also to all the buyers worldwide by introducing and connecting them to unique and fine works-of-art. With Changel, the sky is no longer the limit – “Expand your horizons” is a simple yet powerful tagline that perfectly illustrates the brand’s values, embracing a concept with a powerful CTA that connects emotionally with everyone.
“Fulfill all your Art desires” is the motto of the SoMe communication campaign built for Changel. This featured daily posts regarding Art in general, such as best practices, tips and info on how to create / curate works of Art, and also brought into the spotlight the artists and works displayed on the platform, giving them their well-deserved notoriety.
The tone used in the communication is somewhat fancy but reachable and welcoming, with eye-catching motion graphics and clever wordplays related to both Art and Angel leitmotifs.
