Branding and concept done for Lumino 2020, a futuristic event based on Winterthur, Switzerland, showcasing the best electronic music and luminous arts and installations.
Concept
LUMINO UNIVERSUM
Every matter in this dimension has a vibrating field fueled by pure energy. Nothing rests, everything around ourselves vibrates at its own frequency, and so do we. However, as sentient beings we are given the illusion that we are separated from what surrounds us, due to diferent energy manifestations in our own physical, mental, emotional and spiritual levels. But in fact we are not separated — we are all living in a continuous ocean of energy. This pure energy has its source within everything throughout the universe. What is this source? Counsciousness. Enlightnement. And Light is the missing evolutionary ingredient that our species has long been yearning about.
Pure energy permeates everything. This pure energy generates a field around it which attracts and connects to the energies of the same vibrating frequency. While the feelings of Darkness (fear, grief and despair) vibrate at a very low frequency, the feelings of Light (love, happiness and gratitude) vibrate much quicker, at a higher frequency. The more vibrating Light energy is compressed into this field the more intense the vibration gets within. Eventually the energy field manifests itself into matter: Lumino.
Lumino is a higher dimension connected to all and accessible only for those that, by becoming self-aware and opening themselves to new possibilities, can let the Light shine within them. It’s a place were Art, Wonder and Energy are shared, a sinergetic force that grows from the love, happiness and gratitude it generates, like a self-excited circuit. It’s a bio-tech safe haven were we are kept protected from the darkness of external influences and connected to the real reality, were we are all one energy. One source. One essence.
Open yourself for the possibilities of this supra-dimensional reality. Open yourself to the Light. And step right in.
Welcome to Lumino.
LUMINO EXORDIUM (About)
Lumino aims at being a receptacle of technological and spiritual osmosis, a synthesis of matter and ether, an evolution of new ways of thinking, seeing and experiencing reality.
The portals are open to everyone that wish to elevate themselves into this psytech dimension and get immersed in the latest visual arts, projections and vídeo mapping, innovative light work and the best psy music heard until now.
We want to provide people with a way to connect to a more progressive, innovative and colorful light of this reality, so that everyone — both individually and collectively — can live, share and have an enriched and memorable experience.
LUMINO ESSENTIA (Principles)
Light is the main core of Lumino. It makes the bridge between its strong permanence in our current technological era and the Light that currently lies implicit in all of us, but is yet so ignored or largely unfulfilled within every human being. By sharing light, we receive light. And it is with this synergy in mind that Lumino roots its concept in light’s four main qualities:
– Direction – Lumino is a beacon of light that brings the latest visual arts and psy music together in an avant-garde gathering of light and sound, aiming towards the future.
– Intensity – Lumino is built from passion, from the necessity to share light in such a darkened world. Its stimulus is Love, Light and Life.
– Frequency – Lumino vibrates at an universal frequency, calling out for everyone, all energies, that wish to glow and grow in its synergy.
– Contrast – Lumino stands out thanks to its unique and innovative vision, bringing together the qualities of Light and Sound into one unprecedented spectacle.
