Art direction, concept and creatives made for a guerrilla campaign for Amnesty International Portugal, on account for their 30 year anniversary.
INSIGHT
It’s Amnesty International’s 30 year anniversary.
30 years fighting for a world where everyone can freely enjoy their rights, consecrated in the Universal Declaration of the Human Rights.
30 years elevating Portugal as a model for defense of the Human Rights, promoting them in a reactionary and efficient way.
30 years helping those in precarious situations, defending their rights, giving voice to the needed.
All victims need someone to see, speak up and act for them – and now, more than ever, is the time for you, everyone, to take action and help Amnesty International.
By spotting wrongful doing, denouncing the abuse and ultimately, stopping it.
CONCEPT
Spot it, Post it, Stop it.
CREATIVES
The stencil expresses attitude, revolution and fight for ideals, for which it was chosen as the graphic base for the campaign, motivating the masses to watch out, communicate and act in cases of violation of Human Rights.
