Copy / brand activation, motion graphics and VFX made for an open contest for BIC; the challenge of this contest was to create a eye-catching story with which the potential buyer can relate to, emphasizing the qualitative advantages of BIC lighters over the rest of the lighters on the market.
Once you go BIC
Good partners are hard to find. Some of my past relationships may went ok, others not so good, but eventually things stop working out – or because they were cheap and unreliable, or because they were unsafe or unstable, or even because they were fragile and tend to explode very easily. That is, until I meet BIC. My trustworthy companion that always lights me up, even in my darkest moments. BIC is safe and reliable, and I know we will have a close, long-lasting relationship without ever letting the fire burn out. Indeed it’s true what they say – once you go BIC, you never go back.
Choose BIC
Your lighter is a reflection of your personality. It’s an extension of your charm, a statement of trust and reliability that you always carry on with you. You’re not cheap, fragile nor unsafe. Bring quality into your life, and start showing how strong and trustworthy you really are. Choose BIC.
A friend for life
Everybody deserves a good friend. That companion that’s always there for you when you need him. A good friend is strong for you and protects you. He’s fiery about your needs and always lights you up, specially in your darkest moments. A good friend respects you, and always stays by your side. He’s that reliable partner that you know you can count on, because he never lets you down. A good friend is a friend for life. And Bic is the best friend someone can ever have.
