Changel

Art direction, branding and motion graphics made for Changel, a new online marketplace for Arts and Crafts based in India. For this project I was responsible for all the creatives, from dozens of static images and animations for SoMe promotion, as well as all the graphic pieces for merchandising and print communication. By giving wings to the artists to spread their art throughout the world, and also to the buyers that can acquire unique works of art, I’ve created a simple yet powerful tagline that summarizes the principles and core of the brand – “Expand your horizons”.