DeadxBunny

Clothing

2014, Mexico

Branding and promotional video animation made for DEADxBUNNY, a clothes and skating company.

This little critter may look sweet but beware! Behind his cuddly exterior lurk a twisted little mind and rated-r imagery. DeadBunny is a clothes and skating brand that’s based on a contronym concept, giving negative emotions a positive spin (or is it the other way around?), playing with the duality of our minds and the ambiguity of our personalities, appealing to adolescents of all genres.