Momoko

Clothes & Accessories

2018, Japan

Branding made for Momoko, a Japanese handmade clothes and accessories company targeted mainly for women (“ko” means “girl” in Japanese). The logo was inspired by the dedication to efficiency and simplicity and the drive for perfection that runs in modern Japanese culture; by making use of just two characters to form the logo, the result is a particular aesthetic of simple, subtle and unobtrusive beauty, just like the brand’s products.