MU

Gourmet fast-food restaurant

2014 / 2015, Portugal

Branding and concept made for Mu, a roast beef restaurant located in Cascais, Portugal. The name comes from mu (moo), the Portuguese onomatopoeia of the sound of the cow, and the logo follows the same concept, shaping the silhouette of a bovine. The slogan is a wordplay in Portuguese – “rosbife aos molhos” can be understood as “lots of roast beef” and “roast beef in sauces”, making reference to the special and unique sauces Mu offers on their menus.